Exaggeration of Status


Pop-Tarts: Official SOS Mascot

The biggest problem with the SOS is that they tend to exaggerate their level of influence in matters concerning Sailormoon in North America and proclaim themselves the entire reason that anything happens related to the status of the show in English. They frequently claim to have major ties with companies involved in the English production of the show, and use these supposed ties to make any of their claims seem more authoritative. However, the SOS has never produced any evidence of being in any corporate inner circles. Their only answer when asked is that they are under confidentiality.

There are several factors that make the validity of these claims unlikely. The first is that in SOS's early days, they spammed newsgroups with a phone number at DiC for fans to call and harrass them for cancelling the show. After this point, DiC broke all ties to North American fans. SOS later encouraged a fax campaign to Bandai, which produced the Sailor Moon merchandise in the U.S. The faxes apparently led to bad feelings from Bandai towards the Sailor Moon community and they too broke their ties, and later dropped their Sailor Moon toy line in the U.S. While it probably had more to do with lousy U.S. sales than SOS, the harrassment most likely did not help encourage them to make more toys. While many companies will try to coordinate with fan groups from time to time, they do not join up with groups that have proven to be hostile organizations.

SOS also claims to be the first to break important Sailor Moon news, despite the fact that much of the news that is "broken" on the SOS site has actually hit other news sources before it hits SOS. The rumors of the dubbing of S and SuperS finally running on Toonami had been swirling for awhile, but Cartoon Network had confirmed in an official Toonami chat that S was being dubbed-several months before SOS even made a peep. After the chat, more news sources were reporting on the dubbing of S and SuperS, again with no word from the SOS website. If this group has such great ties with the movers and shakers of the Sailor Moon world, then why aren't they getting a jumpstart on their competition? Because they know only as much as everyone else does. They've proven upset in the past when beaten to major announcements, such as the S and SuperS dubs, and even tried to claim that because the SOS hadn't announced the dubbing first, it wasn't going to be happening. They finally changed their site when ads for the new episodes began running on Toonami.

The SOS continually takes credit for every postive thing that happens to Sailor Moon in North America. To fight off their critics, they posted a "scorecard" in which they took credit for everything up to 1999, including the dubbing of R. R was dubbed because Irwin Toys put up the cash for more episodes. Sailor Moon was a hot toyline in 1995-96, and they were anxious to keep it that way by getting more episodes made. SOS frequently ignored Canada up until that point in time, yet they later claimed it was solely their efforts that convinced more episodes to go into dubbing-in a country they hadn't targeted any of their campaigns to. In reality, while fan organizations can prove to television companies that there is interest in a show, there's a big difference in the eyes of a corporation than interest. They need to be convinced that interest will turn into profit. Sailor Moon has never been a consistent ratings winner, getting bounced from network to network. While it has generally fared better on Cartoon Network, other scheduling concerns have come first and sometimes Sailor Moon has fallen victim to them.

SOS also has tried encouraging procott campaigns so they can claim credit for positive things in North America, and then blame a lack of fan support when nothing good happens. The first of these procotts was the infamous Pop-Tart procott of 1996, very early in their career(Pop Tarts Campaign). They made the claim that, because advertisers didn't think that Sailor Moon was a viable program to advertise their products, that a one-day massive buying spree would convince one of the advertisers to get more episodes dubbed. They held a poll to determine the advertiser, and the product chosen was Unfrosted Strawberry Pop Tarts. The day came and went, and SOS, without producing any sales figures or any notice from Kelloggs, declared their campaign a success and still claim it was a major factor when, over a year later, new dubbed episodes ran in Canada and the original 65 ran again in America. In late 2001, they tried to encourage all fans to rush out and buy Luna Sphere toys in order to get Irwin Toys (which paid for the dubbing of the last 17 episodes of Sailormoon R) to pay for Sailor Stars, again pointing the "success" of the Pop Tarts campaign. When Irwin pulled the toy line after disappointing sales during 2001, SOS blamed a lack of fan support for their procott as the chief reason, as opposed to the fact that the show has stalled and it's not nearly as visible as it used to be.

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